With a growing population of people over 50 (Gen X & Boomer) fresh consumer opportunities and markets are starting to emerge. Every company should have a strategy for tapping into the needs, wants, and buying power of older customers. We call this Longevity marketing and planning.
In his previous article, Paul Irving discusses the advent of of internal, employee-focused longevity strategies that business are able to implement, capitalising on the benefits of an ageing workforce. In this article, Paul explores the consumer-facing landscape with the challenges and opportunities it presents.
