Considering it thrives on selling ‘anti-ageing’ , the beauty sector continues to ignore women over 40 let alone 50+. Only 5% of beauty advertising features Gen X and Boomer women yet they command over 40% of all beauty spending. It just doesn’t make sense. Larissa Jensen, vice president and beauty industry adviser at Circana, says that Gen X is a “highly engaged beauty consumer” that the beauty industry needs to pay closer attention to. For beauty brands interested in engaging with them, read on.
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News source: Global Cosmetic News / Journalist Jacqui Mueller
