Gen X women are living longer and are focused on increased longevity. Throw in their financial affluence and influence as being the most powerful demographic on the planet with a rebellious determination to not get aged out, this group is a force to be reckoned with. Despite all of this, 50%+ feel they are largely invisible as a consumer demographic. You’d think that was a problem for them right? Wrong, their invisibility is their superpower. They enjoy it. Brands looking to reach them need to step up their game.
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News source: Branding Strategy Insider / Journalist: Chris Wren
