The FUTURE is
FEMALE 50+
Time for a fresh love affair.
Out with the youth, in with the truth.
We match consumer brands with Gen X and Boomer expert creators to create magnetic content that converts. Strategies, content and insights delivered by her for her.
Don't think
They're sexy enough?
- 95% of household buying decisions
- $90bn on home interior purchases
- 85% of all luxury spending
- $157bn annually on travel
Marketing & Content
Can you master it?
74.6% of marketers are aged 26 – 45. Asking them to create effective marketing efforts with no lived experience of the 50+ demographic is like asking a teen to tidy their room. It rarely works.
We’re a tough, sceptical nut to crack. Irrelevant marketing messaging gets you locked out. We keep you in by matching our Gen X talent pool to your project, freelance or full-time. Of course, it’s a no-brainer. What have you got to lose?
Our immersive Age of Opportunity workshops, marketing insight masterclasses, consumer panels and strategy sessions give your team the critical insights to get to know us, so you get it right. Every time.
Image & Media
Representation
Content with relevant images gets 94% more views. The problem is that 62% of Gen X women feel brands are getting it badly wrong.
Stock images are outdated. Relevant video footage is sparse. Model selection is random. Younger creators choosing them rely on stereotypes that the modern 50+ woman can’t relate to. The result? You’re losing them. And their business.
If X marks the spot, then our photography, video, model curation and creative campaigns hit the target.
The future is in
LONGEVITY
We’re living longer, are healthier, more independent with a voracious appetite for adventure and living a bigger life. We’re investing in ourselves. By 2040 we’ll dominate the £22 trillion longevity market.
It affects your strategy, internal resources and how ready you are to capitalise on the biggest, untapped opportunity that’s only getting bigger.
Only 15% of progressive businesses have a plan for it. Will you be one of them?
Take-Me-Shopping
Retail Programme
Getting shoppers to your online or physical retail store is hard. Getting them to stay and spend is harder. And then there’s the high rate and cost of returns.
We know how to convert overwhelmed browsers into confident shoppers who spend more, return less and send more profit to your bottom line.
With 30 years of shopper buyer behaviour in fashion, beauty and shopping centre retail experience, we’re confident that our easy to fix solutions will mend what’s currently broken.
Will you win her over?
Take the quiz and find out.
Our
MISSION
To create a lasting love affair between unseen women over 50 and consumer businesses looking to build a meaningful relationship with them. The future is female 50+.
